What is "Flow" - and Why Is It Critical to Your Health Tech Go-To-Market Execution?
January 12, 2026
The Key to Predictable Health Tech Go-To-Market Growth
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Explaining My Wife’s Job as a Social Media Influencer to My Aging Mom - and What It Teaches Us About Great Messaging
December 9, 2025
Here’s how making your message relatable wins every time.
Read MoreAI Won’t Replace Authenticity - But It Can Help You Deliver It
October 29, 2025
In Health Tech Giant Slayer, I make a simple claim: startups and scaleups don’t defeat their Goliaths by outspending or outmuscling them - they win by out-authenticating them.
Read MoreWhy Founders Are Struggling to Raise Capital — and What They Must Do About It
May 20, 2025
If you only looked at the headlines, you might think the startup funding world is on fire again. In cities like Austin, massive rounds—some topping $100M—are still being raised, pushing quarterly funding totals into the billions.
Read MoreCreating a Winning Culture: The Power of Alignment, Mindset, and Psychological Safety
February 21, 2025
Building a successful go-to-market (GTM) team in a startup or scaleup environment requires more than just hiring top talent.
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