HealthTech Giant Slayer

This book is a David-versus-Goliath story. I run a health tech revenue growth company called 5 Stones Growth Systems™. I work with David-type CEOs of health tech companies from startups to scaleups.

These health tech “Davids” want predictable and sustainable growth. In order to do so, they need to slay the Goliaths of their industry.

The 5 Stones or systems that comprise the 5 Stones Growth Systems are Process, Pipeline, Predictability, Performance and brought to life by your People. The order in which you execute the system is critical. Boards are crystal clear on the performance numbers that are expected on a monthly, quarterly and annual basis, but when it comes to execution, the water starts getting murky…especially in the startup and scaleup environment.

The endgame of Performance is important. As former NFL coach Bill Parcels famously said, “You are what your record says you are.” But I have seen and been a part of countless annual planning exercises where it’s all about coming to an agreement using spreadsheets on a revenue number to back into a budget hoping that the organization can find a way to be Predictable and that they have enough Pipeline to get them there.

The interesting part is that creating systems to drive the Process often lack true strategy and/or they are random in nature. When the numbers get presented to the People, they question, complain, or checkout because they don’t have a clear understanding of the game plan or a systemic strategy to get them there. Randomness becomes a snowball rolling downhill and predictability is a distant dream.

This book provides a successful, time-tested formula to break through the random acts of sales and marketing to achieve repeatable, sustainable, and rapid growth.