Elevators Have Changed — So Should Your Pitch

Elevators have changed. So should your pitch! 🛗

Remember the good old elevator pitch? You know, that perfectly rehearsed 30-second speech where you corner some unsuspecting stranger between floors 1 and 5 and tell them everything they never asked to know about your business? 😂

Well, I've got news for you. Even the elevators have moved on! At The Pearl in Charlotte, you select your floor BEFORE you get on the elevator. Once inside, there aren't even any floor buttons!

The elevator already knows where you're going.

Imagine if you knew that much about your prospect BEFORE you started talking! Yet, we're still teaching founders to memorize some perfectly polished speech about WHAT they do, rather than helping them understand WHY they do it and WHO actually cares.

From Pitches to Meaningful Conversations

Here's a thought... What if we stopped practicing elevator pitches and started practicing meaningful conversations? What if, instead of trying to impress everyone, we focused on connecting with the right someone?

That's where my 3-Word Challenge comes in. Can you explain WHY your business exists in just three words?

Not what you sell. Not your features. Not your technology. WHY you exist and the difference you're trying to make.

Now comes the really important question... WHO cares about those three words, and WHY should they?

Get those two things right, and you might actually have a conversation worth having.

A Free Workshop for Founders

On November 18th, I'm hosting a FREE workshop at Connect Labs at The Pearl:
From Product to Revenue – The Commercialization Foundation Every Early-Stage Founder Needs.

We're going to work through the 3-Word Challenge, get grounded in your WHY, and identify WHO you should be having conversations with. No creepy elevator speeches required! 😂

We're limiting the workshop to the first 20 founders who register.
https://lnkd.in/e9Qchrfz

And who knows? You might even get to ride one of those fancy elevators!